SuperValu: goes Italian!

I was at at a pre-sale tasting of the forthcoming SuperValu Italian Wine Sale recently. It was different! And that is GOOD. Then a press release arrived today- it began:

This Summer, SuperValu is shaking up its Italian wine offering with the introduction of some quirky and exclusive “guest wines” to its highly-anticipated Italian wine sale, available in-store and online from Thursday 23rd May until Wednesday 12th June, while stocks last. Carefully selected by SuperValu wine expert, Kevin O’Callaghan, this innovative Italian wine range will excite even the most cynical critics. Speaking on the growing popularity of Italian wines, Kevin said ‘The percentage of Italian wine being consumed has grown from 43% to 46% over the last few months and .. we’re staying ahead of the curve with exciting wines that give the true meaning of great taste.  We’re delivering exciting wines that draw shoppers in with a quirky story, hooking them long before the fabulous quality is even realised and the shopper returns for more. I challenge you not to find a wine you love!’

I have to agree. For starters try this lot. I left with a Hacker badge pinned to my sweater! (I won’t say who left with The Boss pin …) Excellent wines in the range. The BOSS Prosecco is very good (€15.00 sale price) and The Hipster Negroamaro (€10.00) is Top Class.

Really good wine making in the Borgo dei Guido Rubicone (15.00) where Sangiovese is blended with semi dried Cabernet Sauvignon grapes to give an unusual and very rich bunch of berried flavours.

The sale divides itself into Guest Wines ( both above are in this group) and SuperValu regulars. Of the regulars I really love the value in the rich and soft Tombacco Aglianico (10.00) and who can deny both Intrigo’s ( Negromaro and Primitive) at only €8.00 a bottle!

Great to see the Castellani Tuscan wines in the sale. They really know how to look after their fruit. This sale has a Castellani Arbos Sangiovese (€8.00), a Chianti DOCG (€10.00), a Chianti Classico (€12.00) and a Vino Nobile di Montepulciano €15.00). This year we might (hopefully) see a bit of break out for the Vermentino grape. It is such a brilliant food friendly grape. Try the Castellani Collesano Vermentino yourself here for only €10.00 a bottle.

Rolling vineyards of Castellani

Great Sale. Enjoy

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