The SuperValu French Wine Event: 2020

In this podcast Kevin O’Callaghan, wine buyer at SuperValu, guides us through their current sale of wines from France – The SuperValu French Wine Event. In addition, Kevin touches on many other aspects of selling wine in 2020 – the challenges and rewards.


Superquinn stores across Ireland used to bring us a very fine annual French Wine Sale. It was innovative. At times (before computerised tills made mix and match possible) wine boxes and their bottles were coded with coloured stickers so that customers could work out which offers were compatible with one another! Cute.

Fast forward to today. SuperValu has long since successfully bedded Superquinn into its impressive network of over 200 owner-managed franchised stores. It has also brought forward the fabulous French Wine Event. This year it takes place from Sept 3rd to Sept 16th. 

In curating the wines for the French Wine Sale, our wine buyer Kevin O’Callaghan has introduced 10 Special Guest Wines for a limited run for the duration of the sale. These wines will offer amazing value across all price points with customers able to explore the different French regions at prices ranging from €7.87 – €39.95 and all in between.

Speaking about the sale, Kevin O’Callaghan said “I am delighted to reveal the line- up for the SuperValu French Wine Sale, and especially to introduce 10 amazing Special Guest Wines which will be joining our range for this limited time.  Our sale includes wines for all tastes and all budgets, we hope our customers enjoy discovering these new and exciting wines.”

SuperValu Press Release

While the current sale includes individual spotlights on the wines of each of Bordeaux, Burgundy and the Rhone the whole of France is well presented with very good value wines.

Most of the great wines made in far flung countries, such as Australia, Chile and others, make wines with grapes of French origin. Sales, such as this at SuperValu, brings us back to their origins. 

Particular favourites of mine are the Guy Saget Sancerre and Pouilly Fume from the Loire at €14.76, the Alma Cersius Coteaux de Beziers at €9.84 and the Gustave Lorentz Pinot Blanc Reserve from Alsace at the very good price of only €11.80.

Many more wines are mentioned in this podcast, ( … even the most expensive in the sale  – the sublime Louis Latour Meursault at €39.35 – is absolutely fabulous value – would make an exceptional Christmas present!!) and we will mention them at over the coming weeks of the sale. 

For now enjoy the podcast. Its a rare and intriguing  insight into a fascinating world. 


While all restaurants in Ireland were closed until recently many have now reopened. This is great news – Open Again! We should remember that many of these, including the wonderful Monty’s of Kathmandu, are family businesses. They are often small and brilliant and need our support more than ever. Keep Safe and Keep well. 

Kevin Ecock’s WinePod is brought to us with the assistance of the Santa Rita Wine Room at Monty’s of Kathmandu – an excellent place to host your next event or celebration.

Contact Shiva at 01 -6704911 or HERE at the Santa Rita Wine Room web page.