I have been a long time fan of the work that Wine Intelligence does for the wine trade. It provides us with context and data. Both are vital to our understanding of how the trade works and where it might be heading to next.
In this podcast Richard Halstead, COO of Wine Intelligence, allows us to have a look inside his organisation. We hear how it goes about its work towards the three aims of conducting Research, supplying expert Consulting and writing in depth Reports.
As with all trades there are many back stories to the wine we buy and the wines we are presented with. The Wine Intelligence story is one of these – and it’s a fascinating one.