It was never our intention or plan to publish our podcast with DIABLO at Halloween! Perhaps the brand decided for us …….
When (the fabulous) Concha y Toro launched the DIABLO brand a few years ago it was hard to see where it might fit into the market. That’s the way with leaders and those ‘first to the table’. They often see hidden and emerging gaps on our shelves long before the rest of us know they are there!
In this recording we were honoured to speak with DIABLO winemaker Tito (Hector Urzua) and with Lynn Balaresque (Global Marketing Manager for both Diablo and Casillero del Diablo). Together they give us insight into how the brand came about, who it was aimed towards and how brilliant it’s performance has been.
Importantly, Tito guides us through the grapes, soils and climate that gives DIABLO it’s unique character. Mind you, the packaging and pricing are also fabulous and everyone MUST have a peek HERE at the promo video!
Since this podcast was recorded both the DIABLO Volcanic Cab and the DIABLO Golden Chardonnay now sit on our shelves beside the DIABLO Dark Red and the DIABLO Cabernet Sauvignon.
Now it really is a case of the DIABLO you know!